Markup Calculator
Selling price, profit and margin from cost
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About this calculator
Markup is profit as a percentage of cost, while margin is profit as a percentage of the selling price. Choose whether you know the markup or the selling price and the calculator fills in the rest.
The formula
Price = cost × (1 + markup ÷ 100) | Margin = (price − cost) ÷ price
Worked exampleCost 60 with a 50% markup → price 90, profit 30, margin 33.3%.
Frequently asked questions
Markup vs margin?
A 50% markup is only a 33.3% margin, because margin is measured against the higher selling price.
Which should I use for pricing?
Many retailers price by markup; accountants usually track margin. Know both.
Can markup exceed 100%?
Yes. A 200% markup means the price is three times the cost.
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