Markup Calculator
Calculate your selling price from cost and markup, or find the markup percentage.
Markup Calculator
Your Result
Markup vs. Margin: They're Not the Same
Markup is the profit added on top of your cost, expressed as a percentage of cost. Profit margin is the profit expressed as a percentage of the selling price. The two numbers are always different for the same product — a common source of pricing mistakes.
Formulas
Selling price = Cost × (1 + Markup %)
Profit margin % = (Selling price − Cost) ÷ Selling price × 100
Frequently Asked Questions
Is a 50% markup the same as a 50% profit margin?
No. A 50% markup on a $20 cost gives a $30 price, which is actually a 33.3% profit margin, not 50%. They're calculated from different bases.
Which should I use to price my products, markup or margin?
Either works, but be consistent, and know that a target margin (e.g. 40% margin) always requires a higher markup percentage than the margin number itself.
Does this include taxes or fees?
No, this calculates pure cost-to-price markup. Add any taxes, platform fees, or shipping costs to your cost basis first if you want them reflected in the price.